West Indies Cricket
Join Today
2018

West Indies Cricket Forum

Welcome to the Cricket Windies forums, one of the biggest forums in the world dedicated to cricket.

Guyana earns US$14M from 2017 CPL event

 

THE Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact for Guyana. The 2017 event, which took place between August 4 and September 9 last year, created a total economic impact of US$14,183,035 in the country.

This figure has been arrived at by using organiser spend, visitor spend and media value and was calculated for Hero CPL by world-renowned researchers, SMG Insight.
In addition to that economic impact figure, the Hero CPL created 492 jobs in Guyana. The tournament also filled 4 097 hotel rooms during the event and broadcast matches played in Guyana to a cumulative TV audience of 19.1million.

There was significant value for Guyana in terms of the country being given that coverage through the television broadcast of the event. The total brand exposure for Guyana has been calculated at US$3,294,323 with more than 37 hours coverage of the country across the tournament.

The Hero CPL spent just under US$1million in Guyana during the 2017 event with over 40 percent of that figure going to local staff and suppliers. This organiser spend represents a 17 percent increase from what Hero CPL invested in 2014.
“Guyana is a hugely important market for Hero CPL and we are delighted to have such a strong set of figures to share with the country.

“We know that we will continue to see excellent numbers from Guyana, a country that loves its cricket and has been so supportive of Hero CPL over the years,” said Hero CPL Chief Operations Officer, Pete Russell.”

UAE cricket team to play first ODI against full me...
Leon Johnson hails fitness, team work for Jaguars ...

Related Posts

Windies Cricket..Lovely Windies Cricket!

Cricketwindies is the leading voice for Caribbean and International cricket news, information and opinion. We’re a community of cricket fans who follow all cricket. In other words, a bunch of high-strung, fanatical cricket enthusiasts who have far too much time on their hands.

For many years the West Indies team ruled the cricket world, playing undefeated in a Test series for over 15 years. Recently the West Indies team has suffered several losses but with the emergence of new high-calibre players the future for the West Indies cricket team looks very good!

West Indians are passionate about their cricket, quick to cheer when the team performs well but also quick to criticize a poor performance. Thousands of West Indians always turn out to watch their team play .... and hopefully win!

Cricket is seen as a unifying force in the West Indies, bringing together players (and supporters) from across the region. This gentleman's game has brought considerable exposure to the islands of the Caribbean, with the West Indian cricketers being remembered not only for their incredible talent and skills but also for their deportment and sense of fair play.

Go to top